Present: Vera, Sylvester, Mei Poh, Pei Ling, Zaki, Amelia
Absent: Jonadab (SParks preparation)
Okay, I'm going to group what was said today into a few different categories for easy digestion.
1. Going over costs and budget
- Camp tee: Design needs to be finalised so that a printing quote can be obtained (Sly to act)
- Publication materials i.e. brochures, posters, banner (?): More concrete figures about each type required, further breaking down of costs (Pei Ling to act?)
- Food: Could the buffet be scrapped to accomodate other costs?
- Prizes: Sponsorships should be sought (Who should work with Vera regarding sponsorships?)
- Targeted $4800 profit: How should it be split, if at all? Decision was made not to give the money to the school.
2. Programme
- Proposed dates of 8th - 12th Dec: ensure that secondary school students are generally not occupied
3. Marketing
- Teacher's networking: Jimmy mentioned that SP will be taking this opportunity to let secondary school teachers know what SP has in store for their graduates over the holidays. Action: Publicity material required to 'sell' the camp to these teachers
- Liaison with secondary schools (Mei Poh has contact list)
- Bear in mind necessity to target at least 10 schools
- What is the time frame for marketing? i.e. begin after their prelim exams?
- Do certain schools have regulations regarding imposition of publicity materials? i.e. size of posters
4. Branding
- Next Gen: Is this sufficient branding? Should we consider something more music-related?
- Tagline: 'Bond with Music' not so suitable. Need to consider something more related to the band, songwriting and performance nature of the camp
5. Guests performers/speakers
- Who can we approach? Radio personalities, production experts?
- Relatively well-known local bands
6. Sponsorship
- Raised possibility of sponsorship packages - what can we offer?
- Need to think of ways to reach out to more students so that advertising becomes more attractive
- Yamaha was suggested as a possible sponsor: If we can negotiate successfully with them, we may have prizes and some Yamaha personnel may even be guest speakers
- Who else?
7. Next Meeting: 14th August, 1pm
- Finalised poster design
- Branding: Confirmed camp name and taglines
- Proposed sponsorship packages
- List of facilitators
LOVE,
ME
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2 comments:
So from the meeting minutes, here's a breakdown on what everyone need to do.
Sly:
1. Finalise camp tee, poster and brochure design.
2. Ensure that the period of our camp is suitable so that marketing wouldn't be futile.
3. Get marketing contacts from everyone. We've got to start marketing asap.
4. Check if sch has poster limits.
5. Finalise slogan, branding and come out with a short, exciting writeup.
6. You probably want to help me with the sponsorship stuff as it involves a lot of the marketing side.
Pei Ling:
1. Get from Sly the various designs and look for quotations.
2. Plan out your logistics timetable for the camp.
Zaki:
1. Come out with a list of bands that we can invite in as guest bands.
2. Come out with names of facilitators and plan a time with me to meet them together with you. I will be beside you when you interview them.
3. Come out with your HR plan for the camp. (less urgent)
For the rest of you:
please coorperate with any of them needing information and give them as much support as you can. They are heading it but it doesn't mean that they are the only one doing it.
Pei Ling, your number 2 on your list is less urgent too.
Meanwhile, Mei Poh, you can take your time and slowly work on the details of the camp. You can get Jon to start helping you. Be prepared to make some changes after we talk to sponsors and stuff like that though. :)
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